Over the years, we’ve done several experiments with unusual vape flavours. Frequently we’ve done this for a bit of fun, but sometimes the results have surprised us. A good couple of years ago, as an example, we went to Ecigs with a small range of very unusual flavours. One of these was barbecue sauce flavour. As you’d expect, many people absolutely hated it. But one elderly man told us it was the very first thing he’d tasted since having a stroke.
The identical occurred having a Voop Juice range we designed for April Fool’s day. These juices were deliberately created to taste awful, and i also found the Cheese and Onion flavour disgusting. However some people actually liked it. The idea is, there’s 1000s of flavours on the market now. Some are unusual, and attract a small audience, but the main benefit of this is that, no matter what your taste preference is, there’ll be something available that you’ll love. And that’s important, because the more you love vaping, and also the further you move away from tobacco flavours, the more unlikely you might be to go back to smoking.
Given that there’s a ridiculous quantity of vaping studies being published nowadays, there’s not a huge amount of research on the need for flavours in: There exists some, though. Market research of more than 4000 vapers, lead by Konstantinos Farsalinos in 2013, discovered that 48.5% of vapers felt that restricting flavours would increase cravings for cigarettes, while 39.7% felt that fewer flavours would make it not as likely for them to give up smoking.
Since then, non-tobacco flavours are becoming more important in initiation. In Konstantinos’ original survey, nearly all vapers started vaping with tobacco flavours, but a much more recent survey which considered the flavour preferences well over 70,000 vapers learned that non-tobacco flavours (in the united states) were the predominant choice when starting vaping. The study determined that banning flavours might lead to a decrease in people starting vaping and an increase in people switching back from vaping to smoking.
This is supported by research by Russell et al, which learned that menthol and tobacco flavours now rank in 5th and 6th place amongst adult vapers. In a press conference organised through the New Nicotine Alliance, Russell talked further about the results, saying:
“Evidence from our own research suggests that a significantly higher proportion of smokers preferring to vape non-tobacco flavors carry on to fully give up smoking cigarettes within 90 days.”
In other words, non-tobacco flavours lead to a higher rate of success when switching completely from smoking to vaping. This has been backed up by way of a more recent study by Buckell et al (published as this post was written). Using a discrete choice try out other 2000 adult vapers, the authors found a flavour ban on e-cigarettes would result in a rise in smoking rates.
Another smaller study by Pacek et al surveyed 240 adolescents who dual use (both vape and smoke). Inside their survey, 17% of young vapers said they might smoke more if flavours were limited to tobacco and menthol.
The idea that specific flavours may be important is backed up by industry research by JUUL, which learned that vapers who used Mint or Menthol were 23% very likely to switch to vaping as opposed to those who used tobacco flavours.
Could flavours assist dual vapers? Not every person switches to vaping immediately. In the end, the first puff with an electronic cigarette doesn’t mean your last puff on the tobacco cigarette. Research shows that 46% of dual vapers have jtsedy switched to electronic cigarettes following a year, but also for others normally it takes considerably longer.
My own experience is the fact that flavours will help dual vapers retain interest. I’ve seen individuals who carry on and smoke a few cigarettes each day experiment a whole lot with different flavours. If flavours may help retain interest, then dual vapers will smoke less, hopefully not return to 100% smoking and eventually move to 100% vaping. Perhaps, for some, it’s just a matter of discovering that perfect e-liquid (with 1000s of flavours on the market, which takes a bit of time).